Young minority visionaries, entrepreneurs, and professionals cannow find vital information and consulting through a PDF web basedinteractive magazine, The Ebony Cactus. Those who want to see howbusinesses operate or just need some advice to help garner successcan look to this magazine for information that actually tells youwhat to do in order to survive in the corporate world.
Originating in 1998 as a print newsletter,creator and publisher Angela Brooks used the Ebony Cactus to advisethe needs of her Life Strategies Consulting business. InBrooks’ quest to connect with the community, she wanted topresent minorities with information only available to the dominantbusinesses.
Along with her husband Dr. George B. Brooks,Jr., who is the magazine’s editor, the couple launched the webbased magazine in March 2002 to reach the masses. Ebony Cactus,which has approximately 100,000 readers a month, assists inproviding information to minority entrepreneurs and professionalswhere before, only scraps of information had been left behind forminorities to digest.
Brooks finds prides in the fact that”Two people publish the equivalent of a full office workforce.” She and her husband publish issues once every twoweeks and produce 95 percent of the editorial content; writing,pictures, editing,
Through the interactive magazine, one cansearch business profiles and a list of media outlets for AfricanAmerican entrepreneurs and professionals. Being tagged the”Voice of Minority Business in the Southwest,” themagazine focuses on the needs of minorities in Arizona, Nevada, andSouthern California.
It offers features such as a tech support lineto help small business gain a competitive edge and a calendar ofupcoming conventions and business events. The articles cover bigevents in the African American community, discuss leadership andgrowth, and highlight the issues different corporations are facing.The site represents the epitome of a PDF format with its richcolors and easy to read and use features. Brooks says this magazinewill benefit the Black community and youth in particular byallowing individuals to “see first hand how businessesoperate and how the big players play.”