This is undoubtedly the age of celebrity entrepreneurship and rapper Snoop Dogg wants to take a piece of the pie, or hot dog, if you will.

    Snoop Dogg will launch a brand of foot-longs, to be named, appropriately “Snoop Doggs,” with business partners Franco Petrucci and Jeff Earp.  Be sure to wash them down with a can of Nelly’s Pimp Juice and don’t be surprised if J-Lo decides to market buns to go along with Snoops latest creation.

    Snoop Dogg’s manager sealed the deal with company Platinum One Media, in mid-November and the hot dogs are scheduled to arrive in grocery stores in January.  The franks will be wrapped in  packaging with the rappers picture on it. Snoop’s partner Jeff Earp is a former owner of a Joe & Nemo’s in Massachusetts, a popular hot dog business founded in 1909.  

    The food arena is just one of many markets that Snoop has tried to venture into.  Besides being a rapper, he has also entered into the industry clothing, football and porn markets. 

    "Snoop takes advantage of everything,” said his brother and manager Bing Worthington. “This rap money isn’t long. Just ask MC Hammer.”

    Snoop joins a long list of entertainers who have realized that there is money to be made outside the music industry.  But while other celebrities business ventures include clothing lines, Snoop may have found an untapped market with his hot dogs.

    “There aren’t any celebrity hot dogs out there,” said Worthington. “Who’s the competition? Ball Park?….Imagine a long, skinny hot dog just like Snoop."

    It remains to be seen whether or not people will take a chance on this new dog.