Love Nightclub is a prime choice when Washington’s 21-and-over crowd are ready to hit the party scene.
Charde Kelly, who lives Washington, D.C. and frequently goes to Love, said it is the best club in the area because it is also the biggest.
“The atmosphere provides the best party environment,” said Kelly, 22. “On top of being a great club, they have a lounge and dining area that is still quiet enough to have conversations with your friends. I love how you can leave the madness in one room and go upstairs to a more laid back area.”
An April survey of 50 people showed that 98 percent of African Americans who identified themselves as club goers said that Love ranked higher than Fur, the Avenue, and the K Street Lounge. (see club chart.)
Kelly’s assessment of Love accords with the survey findings. The survey captured frequent comments about “the atmosphere,” “the space,” and the “the ambiance” of Love.
Other comments made on the surveys about Love are that “it has more of a grown up feel” and “it looks the most professional.”
Love Nightclub concierge Paul Nelson-Ekwe articulated Love’s competitive advantage with the smoothness and swagger of an exceptional car salesman pushing a Mercedes Benz.
Come to love, he says, and you “will meet with the finest class of party goers in the metro area; …. see a nightclub that is second to none in aesthetics, size and ambiance, …. be dazzled by the professionalism and organization of the staff and general comportment of the security in particular…. see a lot of celebrities and dignitaries converge to have a great time in a club that offers the best in entertainment pound for pound in the metro area.”
Love also brings in some of the biggest R&B and Hip-Hop artists to perform. Artists like Nas, Lil’ Wayne, John Legend, and Robin Thicke have all performed sold out shows there.
Recently, BET 106 & Park personality Terrence J celebrated in 23rdbirthday at the club. Washington Redskin Clinton Portis was among the people there to hear DJ Big Tigger spin the records. Nelson-Ekwe, who has worked at Love for 15 months, said it can take from one to two months of preparation to bring in a top act and that performers are selected by popularity, meaning recent hit songs and albums.
“You find the artist, negotiate the cost and sign him or her for a particular date or dates,” Nelson-Ekwe said. “Then you secure your venue date ensuring there are no double bookings. Next, ensure box-office sales early through Ticketmaster or Groove tickets. The last part is you advertise through radio and print.”