Ben & Jerry’s is Dishing Out Free Scoops Today

From noon until 8 p.m. on April 17 you can get as many servings as you want at any of the company’s shops

Ben & Jerry’s Ice Cream shops around the world are celebrating the company’s 29th annual “Free Cone Day” Tuesday, filling plastic cups and waffle cones with free scoops of ice cream.

Patrons can indulge in all flavors, including favorites like Cherry Garcia, Chunky Monkey and Jamaican Me Crazy, from noon to 8 p.m. Each serving comes in a four-ounce scoop, but patrons can go back as many times as they want for more.

“It’s like our day to give back to the community,” said Gary Williams, assistant manager of Ben & Jerry’s in Washington’s Union Station. “We don’t take money, tips or anything.”

Williams was expecting the average number of customers at his store to triple for “Free Cone Day.” So naturally, preparation is unlike that of a normal day.

Employees were stocking the store with cones and cups a day before the event. In Ben & Jerry’s Dupont Circle location, all the ice cream is weighed for inventory and the bins are stacked to allow for quick serving.

Swift scoops will be necessary if the turnout in Dupont Circle is anything like last year’s.

“Last year there was a line all the way to the Metro station to get free ice cream,” said Zenani Bishop, shift leader at the Dupont Circle shop. “We had a lot of people because the weather was warmer. It’s cold now, so we don’t expect to get as many… but we’re still expecting a lot of people to come.”

According to a Ben & Jerry’s press release, the chain gave away more than 1 million complimentary cones of ice cream worldwide at last year’s event.

“It pretty much tells the customers, ‘Thank you for supporting us,'” said Williams.