According to a 2023 poll in Forbes Magazine, 31% of shoppers in the U.S. say they would “not buy from a brand that is not committed to diversity, equity, and inclusion,” or DEI. That was then. Today, the process to ensure equality has been under attack by the Trump administration with several executive orders. NewsVision reporter Rachel Bunch takes a closer look at how anti D.E.I. efforts may affect the $677 billion industry.
Whitewashing Black Beauty? How Anti-DEI Efforts Are Affecting Brands
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